Who Are New Cubans?

A Global Cuban Generation

New Cubans are the millions of Cuban immigrants living across the globe, building lives, businesses, families, and culture beyond borders.

From Miami to Madrid, from Toronto to São Paulo, Cuban identity continues to evolve while honoring its roots. Over 2.8 million Cubans live in the United States alone, with growing communities across Spain, Canada, Mexico, Italy, and Latin America.

New Cubans represents this global generation — bold, resilient, bilingual, and transcultural.

We are not defined by geography.
We are defined by mindset.

We move forward.
We honor where we came from.
We build where we are.

New Cubans is a lifestyle brand and cultural platform celebrating Cuban excellence worldwide.

Cuban Diaspora Worldwide

The Cuban diaspora represents one of the most dynamic immigrant communities in the world. Today, millions of Cubans live outside of Cuba, particularly in:

  • United States (Florida, New Jersey, Texas, California)
  • Spain
  • Canada
  • Mexico
  • Italy
  • Latin America

Cuban immigrants have built thriving communities, businesses, cultural institutions, and political influence across these regions.

New Cubans exists to represent this evolving global Cuban identity — honoring tradition while embracing the future.

Explore the Collection

Discover apparel inspired by the modern Cuban identity.